Written by Here Is My Three-Part Formula
How Robert J. Smith, MFA, Beats a Rock Star in the Hall of Fame and an NFL Running Back
Imagine having the same name as a famous rock star and a professional football player. That is the situation Robert J. Smith faces every day. The rock star Robert Smith leads the band The Cure. The NFL running back Robert Smith played for the Minnesota Vikings. Both are famous. Both dominate the news. Both should appear first when someone searches for the name Robert Smith on Google. However, they do not. Robert J. Smith, the author of Everything You Always Wanted to Know About Increasing Business, consistently outranks both of them. He also outranks more than 500 million other listings for the same name. His secret is a simple three-part formula. This blog reveals that formula.
The Problem of a Popular Name
A popular name creates a serious business problem. When prospects search for you online, they may find someone else. They may find a criminal with your name. They may find a competitor with your name. They may give up and call someone easier to find. This problem costs businesses real money.
Robert J. Smith understood this problem early in his career. He lived in Florida and competed for acting roles. Four other actors in Florida shared the name, Robert Smith. He would drive across the state for a role only to find other Robert Smiths waiting there, too. He needed a solution. He found a solution by adding his middle initial J. to his professional name. He did not stop there. He built a complete system for dominating Google search results. He shares this system in Everything You Always Wanted to Know About Increasing Business.
Part One: LinkedIn Social Selling Index in the Top One-Percent
The first part of the formula is LinkedIn. Most professionals use LinkedIn as a digital resume. They post their job history and forget about it. Robert J. Smith uses LinkedIn as a marketing weapon. He tracks his Social Selling Index or SSI score. This score measures how effectively you find prospects, engage with content, build your brand, and establish relationships.
Robert Smith ranks in the top one percent on LinkedIn in his industry and in his network of thousands. This ranking tells Google that his profile matters. Google pushes his LinkedIn profile to the front page of search results. When someone searches for Robert J. Smith, his LinkedIn profile appears at the top.
How does he achieve this ranking? He optimizes his profile completely. He adds his MFA designation. He includes his media appearances. He posts relevant insights every week. He comments on other people’s posts thoughtfully. He sends personalized connection requests to decision makers. He provides referrals and recommendations regularly. None of these actions takes more than a few minutes, every day. The results compound over time.
In Everything You Always Wanted to Know About Increasing Business, Robert J. Smith provides a step-by-step guide to improving your SSI score. He does not keep any secrets. He wants his readers to win.
Part Two: IMDb Profile in the Top One-Percent
The second part of the formula surprises most business owners. They think IMDb is only for movie stars. They are wrong. IMDb belongs to Amazon. Google trusts Amazon. An IMDb profile carries enormous weight with Google search algorithms.
You do not need to star in a Hollywood film to get an IMDb profile. If you appear on a podcast, you qualify. If you appear on local television, you qualify. If you appear in a corporate video or documentary, you qualify. Robert J. Smith built his IMDb profile through television interviews, film appearances, and commercial acting. He now ranks in the top one percent of all 15 million+ listings on IMDb.
This ranking creates a powerful effect. Google sees Robert J. Smith as a verified public figure. It pushes his IMDb profile to the very top of the front page. It also boosts his other profiles, including his website and his LinkedIn page. The rock star Robert Smith does not have an optimized IMDb profile for business. The NFL running back does not either. That is why Robert J. Smith consistently outranks them both.
Part Three: Regular Media Appearances on Major Television Networks
The third part of the formula is visibility. Robert J. Smith appears regularly on major television networks, including ABC, CBS, CW, NBC, FOX, The Golf Channel, and WGN. He does not wait for reporters to call him. He creates story releases and distributes them to hundreds of media outlets. These stories get picked up by network affiliates across the country.
Every television appearance adds another link to his online presence. Google sees these links as votes of confidence. Each vote pushes his name higher in search results. Over time, the cumulative effect becomes unstoppable. Smith no longer competes for Google rankings. He owns them.
Robert J. Smith, MFA, explains this process in Everything You Always Wanted to Know About Increasing Business. He emphasizes that you do not need a publicist. You need a system. His system works for any business owner willing to put in the effort.
The Result of the Three-Part Formula
These three parts work together in a system that Smith created. LinkedIn builds professional authority. IMDb builds public figure status. Television media builds trust and visibility. Each part strengthens the other two. Together, they create a wall that competitors cannot climb.
Robert J. Smith now appears on the first page of Google for his name. He most often appears in the number one spot. The rock star appears lower. The NFL running back appears even lower. Five hundred million+ other listings appear lower. Smith achieved this position without having to pay for advertising and without paying for unnecessary SEO and AEO. He achieved it with consistent application of his proprietary three-part formula.
The Bottom-Line
You do not need a unique name to dominate Google. You need a strategy. Robert J. Smith proves this in Everything You Always Wanted to Know About Increasing Business. His three-part formula of LinkedIn SSI, IMDb ranking, and television media appearances works for any professional. Start building your formula today. Your competition will wonder how you did it!
Read Everything You Always Wanted to Know About Increasing Business by Robert J. Smith, MFA. Learn the complete three-part formula for dominating Google. Apply it to your business right away. Order your copy from Amazon or your local bookstore now.